SMP Craft
11 Nov

How-to Tuesday: Show and Sell Your Crafts!

I struggle to remember a time before Etsy and Artfire, where you can easily find handmade products online. Every time I’m buying someone a gift I always start looking online to see what one of a kind surprise I can find—and I’m never disappointed. If you prefer to see these beautifully made items up close and personal there are thousands of crafts fairs that take place across the country. Check out this picture of all the vendors at the Brooklyn Renegade Craft Fair!

MerchantList

For those of you who have a gift for making beautiful things—be it jewelry, bags or purses, scarves or hats, even furniture—it can be difficult to figure out how to stand out among all the crafters out there and successfully share your crafts to potential customers. Luckily, Torie Jayne has got your back. Torie has more than fifteen years of experience as a fashion designer working in New York and London, giving her a deep understanding of how to create, design, and develop strong brands that resonate with customers worldwide. Her passion for crafting and baking led her to start a blog as a creative outlet to share her numerous ideas and projects. Her blog has gained a large international audience who know her for her feminine, pretty, color palette-driven design style.

In How to Show & Sell Your Crafts, Torie guides soon-to-be artisans from the first step of finding the perfect workspace and making it your own, all the way to developing various social media platforms to market your products. With helpful tips dispersed throughout the book, Torie doesn’t leave anything out. For today’s How-to Tuesday I’m going to share some of her tips on building your very own brand.

First things first: don’t be afraid of how corporate “branding” sounds. Put simply, a brand is a promise to your customers. Once you decide what you want your customers to think of when they hear your name, you need to follow through. Logos and brand names aside, you are the most important representation of your brand. Your brand separates you from the pack so don’t shy away from what makes you and your crafts unique!

Once you have an idea for your brand develop it completely. No detail is too small. Everything goes into your brand: your logo, color palette, theme, even fonts you use! People will remember a cohesive brand so these small things matter. To help develop your brand, Torie recommends creating an inspiration board. The board is a place to put anything you think is part of your craft business. An inspirational quote, color swatches, pictures, anything can go on this board. Click here to see Torie’s inspiration board!

One way to show off your newly-developed brand is by creating labels for your homemade goods. Our guest blogger, Kim, showed us how to make our own personalized labels a few weeks ago. They’re very simple and go a long way toward achieving that cohesive and personal flair needed for a successful craft brand of your very own.

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Check out How to Show & Sell Your Crafts for more tips on creating your very own brand to successfully sell your crafts. With support from Torie Jayne and all of us here at SMP Craft, what are you waiting for?

how to show and sell cover

Buy your copy today!
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Check out our newest November title!

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2 Feb

How to Show & Sell Your Craft Goodreads Giveaway!

Happy Sunday, Crafters!

Team SMP Craft is so excited about How to Show & Sell Your Craft coming out next Tuesday, February 11th that we just had to give some copies away! The giveaway starts in two days and you’ll have one whole week to enter to win a free copy of the book.

Torie Jayne has written a must-read for any crafting entrepreneur hoping to make money off their hobby. With highly visual, step-by-step tutorials, you will learn the best ways to merchandise and sell your items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. You’ll also learn how to optimize your workspace to improve creativity and profitability, and how to build a strong brand name and online presence across multiple social media platforms. Reading this book is sure to set yourself up for success!

 

Goodreads Book Giveaway

How to Show & Sell Your Crafts by Torie Jayne

How to Show & Sell Your Crafts

by Torie Jayne

Giveaway ends February 09, 2014.

See the giveaway details
at Goodreads.

Enter to win

 

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28 Nov

How to see if your images have been pinned on Pinterest

(click on cover to buy)

Here’s an incredibly helpful guest blog post from our bestselling author, Derrick Sutton. Derrick is the author of How to Sell Your Crafts Online: A Step-by-Step Guide to Successful Sales on Etsy and Beyond, so he knows a thing or two about having the widest possible reach for selling and promoting your work. In his post below, Derrick provides concise directions for how to find out whether images of your work have been pinned on Pinterest and how to encourage fans to pin your images. We hope that his advice helps spread your work far and wide!

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The rise of Pinterest, the social photo sharing site, has been phenomenal. At the time of writing this post, Pinterest has become the third most popular social network in the U.S. So having your crafts, art, and photography shared on Pinterest could be a fantastic way to gain further exposure and might even lead to viral sharing potential. But aside from creating your own Pinterest page and uploading your own well-photographed, sharable content, how do you know when other people are sharing your images beyond “repinning” your uploads?

Pinterest Search
The easiest way to find out whether your Etsy or online craft store items have been pinned on Pinterest is to type your business name into the Pinterest search box. For example, if I was looking for my book How to Sell your Crafts Online, I’d simply type that keyword phrase into the Pinterest search box, which can be found at the top left-hand corner of the page:

 

As you can see, the second image showing on the resulting page (at the time of writing) is my book cover:

 

 

 

 

 

 

 

 

 

Try this out with your own Etsy shop name to see whether your items have been pinned.

The Pinterest Search Source
If you own your own website and post images of your work, there’s another, less well-known way to discover if your images have been shared on Pinterest. To use this technique, you’ll need to use the following URL:

http://pinterest.com/source/URL

But before you copy and paste the address, you’ll need to edit the part at the end which reads “URL” and substitute it with your website address, minus the “http://” or “www.” For example if I was searching for images pinned from my publisher’s (Macmillan) website, I’d use the URL from the Macmillan website: http://us.macmillan.com/and amend the Pinterest source URL so it reads as:

http://pinterest.com/source/us.macmillan.com

And when you copy and paste the above into your browser, you’re taken to a page that shows images shared and pinned from Macmillan.com:

 

 

 

 

 

 

 

 

 

Try this with your own blog and website and see if you’re being pinned!

As a further tip, if you use WordPress for your blog or website, as mentioned in my book How To Sell Your Crafts Online, you can also encourage people to pin your images by using a Pinterest button plugin:

http://wordpress.org/extend/plugins/pinterest-pin-it-button/

Action Steps:

  • Create a Pinterest account if you don’t already have one.
  • Check that the images from your Etsy shop or website being pinned.
  • If you use WordPress for your website or blog, you can add a plugin to encourage and prompt people to pin your content.

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For more easy-to-follow helpful advice for how to attract more customers, boost your Etsy sales, and expand your online presence, check out Derrick’s book How to Sell Your Crafts Online and website http://howtosellyourcraftsonline.com/.

 

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CAUGHT CRAFTING: SMPCraft’s Spotlight on NYC Crafting

SMPCRAFT #CAUGHTCRAFTING Thursday morning, Astoria, Queens. Accessorizing with a lovely temporary floral tattoo she learned to make from DIY Temporary Tattoos: Draw It, Print It, Ink It by Pepper Baldwin!

PROJECT OF THE MONTH: JUNE DIY Father’s Day Gifts to MAKE NOW

PROJECT OF THE MONTH: JUNE DIY Father’s Day Gifts to MAKE NOW

Father's Day is less than three weeks away -- Sunday, June 19th in the U.S. -- just enough time to start prepping for what would make dear old pops feel loved....What dad, what MAN, wouldn't want to get a bright red tool box full of homemade BBQ, bacon, and chili flavored chocolate? Or a handmade Paracord hammock? Does he play golf?--hand dipped tees? Does he like to hike? Enjoy nature and the great outdoors? How about homemade beef jerky? Or does he enjoy watching sports--Remote Control Cookie? What about beer? One of the coolest new items coming out of Japan is a Frozen Beer Slushy Maker by Kirin Ichiban that perfectly pairs with the DIY black and tan soap! Scroll and click for more homemade DIY Father's Day gift ideas sure to make pappy happy! Hashtag #SMPCRAFT #DIYFATHERSDAY!

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