I struggle to remember a time before Etsy and Artfire, where you can easily find handmade products online. Every time I’m buying someone a gift I always start looking online to see what one of a kind surprise I can find—and I’m never disappointed. If you prefer to see these beautifully made items up close and personal there are thousands of crafts fairs that take place across the country. Check out this picture of all the vendors at the Brooklyn Renegade Craft Fair!
For those of you who have a gift for making beautiful things—be it jewelry, bags or purses, scarves or hats, even furniture—it can be difficult to figure out how to stand out among all the crafters out there and successfully share your crafts to potential customers. Luckily, Torie Jayne has got your back. Torie has more than fifteen years of experience as a fashion designer working in New York and London, giving her a deep understanding of how to create, design, and develop strong brands that resonate with customers worldwide. Her passion for crafting and baking led her to start a blog as a creative outlet to share her numerous ideas and projects. Her blog has gained a large international audience who know her for her feminine, pretty, color palette-driven design style.
In How to Show & Sell Your Crafts, Torie guides soon-to-be artisans from the first step of finding the perfect workspace and making it your own, all the way to developing various social media platforms to market your products. With helpful tips dispersed throughout the book, Torie doesn’t leave anything out. For today’s How-to Tuesday I’m going to share some of her tips on building your very own brand.
First things first: don’t be afraid of how corporate “branding” sounds. Put simply, a brand is a promise to your customers. Once you decide what you want your customers to think of when they hear your name, you need to follow through. Logos and brand names aside, you are the most important representation of your brand. Your brand separates you from the pack so don’t shy away from what makes you and your crafts unique!
Once you have an idea for your brand develop it completely. No detail is too small. Everything goes into your brand: your logo, color palette, theme, even fonts you use! People will remember a cohesive brand so these small things matter. To help develop your brand, Torie recommends creating an inspiration board. The board is a place to put anything you think is part of your craft business. An inspirational quote, color swatches, pictures, anything can go on this board. Click here to see Torie’s inspiration board!
One way to show off your newly-developed brand is by creating labels for your homemade goods. Our guest blogger, Kim, showed us how to make our own personalized labels a few weeks ago. They’re very simple and go a long way toward achieving that cohesive and personal flair needed for a successful craft brand of your very own.
Check out How to Show & Sell Your Crafts for more tips on creating your very own brand to successfully sell your crafts. With support from Torie Jayne and all of us here at SMP Craft, what are you waiting for?
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